Social proof is one of the most powerful marketing strategies in the rehabilitation industry, but many clinics still aren't sure how to use it to market to their patients and referral sources. In this guide, we’ll help you understand what social proof is and how you can incorporate it into your practice’s marketing strategy.
After a cancer diagnosis, the brain often switches to survival. Even after successful treatment, it can be hard to move past the lingering fears and see that there is more to life than just survival. This is the experience of Gloria Harnack, a survivor of...
Autumn is upon us! The temperature is falling and the days are getting shorter. Take advantage of the nice mild weather before the winter cold comes knocking. Incorporating mindful outdoor activities can be a great addition to your exercise routine. Here are 7 activities to keep...
With the current environment, we’re all facing new obstacles and challenges when it comes to private practice, rehab therapy, and business in general. In this guide, we’ll cover how to address this crisis in your patient communications and how your practice can continue thriving. What to say Communicating...
When I was 15, I was in a car accident, and I had whiplash. Shortly after, I developed tendinitis in my thumbs, making it difficult for me to take exams and do my homework. I had physical therapy on my thumbs and injection shots to get...
It is an essential part of modern-day outpatient physical therapy practice to obtain and provide proof of positive outcomes. Achieving good outcomes will affect payment for services, insurance contracts, referrals, and an individual physical therapist’s employment, salary, and professional development....
I have wanted to run a marathon ever since I can remember. I've had 7 children in the past 15 years. My oldest is 15 and a half and my baby is now 20 months old. In between their pregnancies, births, and breastfeeding, I tried...
Running can be a rewarding recreation and good exercise. However, it can be problematic if it’s the sole source of exercise and physical fitness. One of the worst things an athlete can do for their health and performance is to limit themselves to the same activity every single time they exercise. A focused, singular activity can increase the risk of overuse injuries, create an imbalance of strength, and limit the potential to improve overall strength, endurance, and stamina.
